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Brand management : co-creating meaningful brands / Michael Beverland.
Author
Beverland, Michael.
Published
London : SAGE, 2018.
Call Number
658.827 B571B 2018
Location
Songkhla
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Creative advertising : an introduction / Miriam Sorrentino.
Author
Sorrentino, Miriam.
Published
London : Laurence King Publishing, 2014.
Call Number
659.1 S714C 2014
Location
Songkhla
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Global brands : the evolution of multinationals in alcoholic beverages / Teresa da Silva Lopes.
Author
Lopes, Teresa da Silva,
Published
Cambridge : Cambridge University Press, 2007.
Call Number
338.887631 L864 2007
Location
Songkhla
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Integrated marketing communications : an strategic brand perspective / Daniel Felipe, Cuervo Castellanos.
Author
Felipe, Daniel.
Published
Saarbrucken, Germany : Scholars' Press , c2016.
Call Number
658.827 F315I 2016
Location
Songkhla
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Private label : turning the retail brand threat into your biggest opportunity / Keith Lincoln and Lars Thomassen.
Author
Lincoln, Keith.
Published
London : Kogan Page, 2009.
Call Number
658.827 L737P 2009
Location
Songkhla
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Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis.
Author
Lalaounis, Sotiris T.
Published
Abingdon, Oxon : Routledge, 2021.
Call Number
658.827 L194S 2021
Location
Songkhla
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Sustainable branding : ethical, social, and environmental cases and perspectives / edited by Pantea Foroudi and Maria Palazzo.
Published
Abingdon, Oxon : Routledge, 2021.
Call Number
658.827 S964 2021
Location
Songkhla
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Tokyo branding now : cutting-edge identity design from Japan / [editor, Yoshihiro Urata ; translator, Lena Morita, Imai Office ; photographers, Katsuyuki Kihara, Masaki Otani].
Published
Tokyo : Graphic-sha Pub., c2009.
Call Number
741.60952 T646 2009
Location
Songkhla
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Achieving Brand Loyalty in China through After-Sales Services : With a Particular Focus on the Influences of Cultural Determinants.
Author
Frass, Alexander.
Published
Wiesbaden : Springer Fachmedien Wiesbaden, c2016.
Call Number
658 F843A 2016
Location
Songkhla
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